What we do in the "casa"
Within Casa Trasera, I work across four disciplines. Sometimes independently, often in combination. Depending on the client’s needs and the stage a brand is in. From creative direction and brand identity to campaigns, content and AI-supported workflows. Always with the same goal: Creating work that is coherent, well-considered, and truly effective.
CREATIVE DIRECTION
Defining the direction and rethinking conceptually
A clear creative direction is essential for brand consistency. As a creative director, I define and safeguard that direction, from the initial concept to the final execution. This means making precise choices in style, tone of voice, imagery, and translation across all assets.
This role is particularly relevant in rebranding processes, new campaigns, or when internal teams require creative leadership and structure.
- One clear creative line
- Decisions aligned with strategy
- Work that is not only visually strong, but functional
Brand &
Visual design
From positioning to a visible brand
A strong brand requires a clear visual system. Brand & visual design goes beyond a logo or color palette. It encompasses the full translation of positioning into brand identity, website, presentations, and graphic assets.
Whether developing a new visual identity or refining existing materials, everything must connect logically.
- A recognizable visual identity
- A scalable design system
- A professional presence that evolves with the brand
Creative AI-specialist
Technology as an amplifier of creativity.
AI is not an end in itself, but a powerful tool within the creative process. As a creative AI specialist, I use technology to develop and accelerate visual concepts, content, and workflows.
From hyper-realistic atmosphere visuals to repeatable content formats, always aligned with the brand identity.
- Faster concept development
- Consistent visual and content formats
- Efficient workflows without compromising quality
Content & campaign design
Stories that stand the test of time
Content and campaigns must logically stem from the brand strategy. Within content & campaign design, I develop concepts aligned with the positioning and carried consistently across all touchpoints.
From website and social to print and events, everything contributes to the same brand development.
- Campaigns with a clear direction
- Content with structure and rhythm
- Impact that extends beyond a single expression