Creative director, web & brand design | In House
Since its founding, I have been collaborating through Casa Trasera with Bewellwell on the positioning and further development of an online platform that helps consumers find the right hot tub and dealer. As a creative partner, I have been involved with the brand from the ground up, working closely with the founders to define a clear and distinctive direction.
I developed the brand design and web design and am responsible for all content on the platform. From structure and tone of voice to social and marketing expressions and content formats, including blogs and AI-driven content. In collaboration with a web builder responsible for the technical development, I ensure a consistent and scalable brand experience that supports both consumers and dealers.
Casa Trasera developed Bewellwell’s brand design and web design from the ground up. In collaboration with a web developer, I designed the platform’s structure, visual identity, and content, with a focus on clarity, usability, and scalability.
All content for Bewellwell is developed through Casa Trasera. From tone of voice and website content to social and marketing expressions that position and grow the platform.
AI is part of the creative process within Bewellwell. From blog content and content formats to workflows that ensure speed, consistency, and room for further development.
A close collaboration in which Casa Trasera has been building Bewellwell from the very beginning. By connecting strategy, design, and content from the start, a clear foundation is created for a scalable platform.
The brand identity, structure, and content have been developed with consistency and long-term growth in mind. This results in a platform that builds trust with consumers and provides clarity and support for dealers.
The current focus is on activating dealers and enriching the platform with up-to-date, relevant information. Through targeted content and clear communication, efforts are directed toward building a strong foundation for high-quality leads.