GRAPHIC DESIGN & CAMPAGNES
Casa Trasera is responsible for the graphic design of the biweekly flyers for various local newspapers. Promotions are designed to be clear, structured, and recognizable, with a strong focus on consistency and readability.
For Diepvriesspecialist, I work through Casa Trasera on translating the brand into consistent and recognizable communication at a local level. The focus is on clear promotions, strong visual recognition, and materials that perform effectively both online and offline.
Within this collaboration, I develop graphic design for recurring campaigns and support the brand’s visibility through social content and POS materials. Everything is designed within a clear visual framework, aligned with the brand and tailored to local communication needs.
Casa Trasera is responsible for the graphic design of the biweekly flyers for various local newspapers. Promotions are designed to be clear, structured, and recognizable, with a strong focus on consistency and readability.
For social media, I develop visuals and content aligned with ongoing promotions and campaigns. Focused on visibility, recognition, and supporting local communication.
In addition to flyers and social content, I design POS materials such as vehicle branding, ensuring the brand remains clearly visible outside the store as well.

Through fixed formats and a recognizable visual identity, Diepvriesspecialist’s communication remains clear and consistent across local media, social channels, and the streetscape.
Promotions and offers are presented clearly and concisely, making them easy to understand at a glance and directly encouraging action.
From flyer to vehicle and from social post to POS material: all expressions align and collectively strengthen the brand’s recognizability.