Creative project management
Coordinating EU-wide trade marketing projects. From briefing to execution, I oversaw planning, scope, and collaboration between different teams and countries.
Maxi-Cosi is an international A-brand in baby and children’s products, active across multiple international markets. I temporarily worked in-house on large-scale promotional projects within the EU Trade Marketing team, providing interim support within the team.
Through Casa Trasera, I was involved in the creative coordination of campaigns and promotions. I collaborated closely with marketing, design, and external partners, operating at the intersection of project management, creative direction, and graphic design. The focus was on structure, alignment, and quality within a European-oriented context.
Coordinating EU-wide trade marketing projects. From briefing to execution, I oversaw planning, scope, and collaboration between different teams and countries.
Contributing to the creative direction of promotional campaigns, including key retail moments such as Black Friday. Focused on consistency and applicability across multiple markets.
Supporting the design and adaptation of complex trade marketing materials within existing brand and campaign guidelines.
Clear alignment and oversight in projects involving multiple countries, stakeholders, and deadlines.
Defined principles for visual and content-related decisions within trade marketing campaigns.
Contribution to assets and campaigns designed for European adaptation and local implementation.