Graphic design
Casa Trasera develops and safeguards O-Care’s visual identity. From social visuals and presentations to illustrations and website assets, everything within a recognizable and consistent brand style.
O-CARE
Creative director | In-House
Creative direction & brand development
Since 2023, I have been working through Casa Trasera in close collaboration with O-Care, an international brand that helps hot tub owners maintain their water in a natural and user-friendly way. As their dedicated creative partner behind the scenes, I work closely with the team to shape a clear and recognizable creative direction. I translate O-Care’s identity into branding, content, and campaigns that feel strong and cohesive.
From strategy to execution, I am involved in the entire creative process. With attention to detail and a strong sense of style, I ensure a consistent brand experience that is implemented both internally and online, and is scalable for international use.
Social media manager
Developing content formats, writing captions, and creating visuals aligned with O-Care’s international audience. The focus is on a consistent tone of voice and a social presence that is clear, engaging, and strategically structured.
AI content specialist
AI is an integral part of the creative process at O-Care. From image development and optimization to smart workflows that ensure consistency, speed, and room for new creative directions.
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“Working with Rosa is simply a pleasure. She actively thinks along with us, brings creative solutions, and always responds quickly. Her involvement and professionalism make her a valuable partner for O-Care, and someone we truly enjoy collaborating with.”
Mariëlle Verwegen
IN HOUSE CREATIEVE PARTNER
A close collaboration in which Casa Trasera operates as O-Care’s dedicated creative partner. By structurally connecting creation and strategy, there is clarity, oversight, and space to consistently further develop the brand.
Consistency is key
A clear and cohesive style that runs consistently across all expressions, from social content to online visuals and presentations.
Content using AI
With creative AI workflows, the creation and further development of visual material becomes an integrated part of the creative process.